The National Association of Health Services Executives Greater Boston Chapter (NAHSE) and Massachusetts Adult Immunization Coalition have partnered together to design social media engagement toolkits and content videos in order to identify challenges, address misinformation with Immunizations, and establish a central location of updated resources for Immunization health. Our primary focus is on Pneumonia, Flu, and COVID-19. For this community initiative, we are focusing on the adult population ages 19 and up by making connections in communities through churches black Greek-lettered organizations, and other trusted community groups/organizations. The project will be comprised of an annually updated social media toolkit, a “Did You Know” marketing series, and community outreach/engagement via social media platforms.